Wednesday, April 19, 2006

Corporate Changes and Positioning- Home Depot Eco Options

As posted before, (Top 10 List of Retail Green Power Partners) large corporations are now taking the movement to environmental responsibility and energy efficiency to new levels never seen before. It is no longer just to appease a small demographic customer base, but now part of corporate business plans moving forward.

HOME DEPOT INC (NYSE:HD)http://www.homedepot.com is addressing their customers that are “more concerned than ever about energy consumption and the quality of the air, water, forests and health of their home & environment. The Home Depot's Eco Options brand helps customers improve homes and the environment."

I remember seeing this green movement start in the 70's, but never really gain the exposure and momentum necessary to go mainstream.

It always comes down to cost and economics. As we are confronted with oil prices over $70 and we face the price hikes at the pump, the average person that represents a typical customer that may shop at Home Depot is looking for new choices being dictated by their wallets.

Customers in Home Depot can look for the symbols helping to find energy-efficient products that will lower their energy bills, or products that can improve air quality and reduce emissions that contribute to global climate changes.

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