Monday, May 13, 2013

Investing Ideas: Launch of the first soy-based gesso for artists, and a line of soy-based industrial scenic art paints and products

IS YOUR ART KILLING YOU?

(www.investorideas.com renewable energy newswire ) A documentary on the pioneering of sustainable art products, the work of artist Marshall Carbee, is seeking Kickstarter funding to expose the paint industry's dirty little secret - that even the low-VOC paints approved by the EPA have been declared safe only for the environment, all the while often being quite harmful to humans.

VOCs stands for volatile organic compounds. "Don't be fooled by the word 'organic,'" says Executive Producer Nanci Crosbie. "They are chemical compounds - 'organic' only because they contain carbon, found in all living things."

It is the "volatile" that is the safety risk. It means that these paints easily become gases. If you have ever painted a bedroom or a canvas, that strong smell that is noticeable for the first few days comes from the chemicals in the paint turning into vapors.

The problem is, long after we stop noticeably smelling those compounds, the chemicals continue to seep into the air over the lifetime of the paint. That beautiful work of art hanging on your wall, that cute color for your baby's nursery - they are actually sending off unnoticeable fumes that are likely toxic, according to artist Marshall Carbee who says others must be alerted to this danger.

Carbee first became aware of the problem while working as a scenic artist in New York City. Scenics are the artists who create the illusions of other times and places by painting the sets of movies and plays.

"Our days are long," says Carbee, "but I noticed that when we struck the sets and our work was done, the job was often not done with us. Many scenics developed long-term health problems most likely from working with hazardous scenic art materials - even paints that were certified as having low-VOCs."

When Carbee saw his fellow scenics develop chronic illnesses, he began to look for safer alternatives for artists. Shockingly, he discovered that there were none. So, he set out on a mission to create paints that were safer for people and safer for the planet - the first truly sustainable paints.

Carbee's quest for a better future for paints ended up taking him backwards in time. Mankind has been painting since caves were our canvas, long before we relied upon petroleum and harmful chemicals.

In 2008, Carbee search led him to Eco Safety Products, a relatively small soy-based coatings manufacturer in Phoenix, Arizona. Their CEO, John Bennett, had built a company that pioneered using soy-based formulations for paint rather than petroleum. The results were actually paints that were not only better healthier for people, but yielded much better performance, as well.

The artist/entrepreneur and CEO began working together towards a shared vision of sustainability. They developed the first soy-based gesso for artists, and a line of soy-based industrial scenic art paints and products.

Inspired by how Nature allows for the creation of paints without any chemicals, Marshall Carbee began to explore to what degree he could partner with the Earth itself in creating art. This led not only to his using sustainable materials, but to giving nature the creative lead in his painting methods.

"Now my goal is to touch the art as little as possible," says Carbee of his unique work. "I use natural soy to prepare the canvas and then use the colors of the nearby environment to create the paints. Then I leave the canvas outside, sometimes for months at a time, and let wind, rain, and the curve of the Earth itself 'paint' the ultimate piece."

The documentary will feature the results, which are often stunning: like looking at the Grand Canyon or the Great Lakes in miniature, only filled with dozens of colors. Carbee even harnesses what we usually consider nature at its most destructive - some of his most famous paintings have been created while canvases whipped through the high winds and rolled on the ground during hurricanes.

Carbee's hope is that the documentary will inspire the next step. "No more finger painting in schools with paints that could be toxic. No more paint-caused illnesses for artists. No more dangerous VOCs in our homes. Contribute to our Kickstarter campaign, and join us in giving people a better choice for their children, their homes, and their art."
###

Marshall Carbee
Check out our Kickstarter project through May 23:
http://www.kickstarter.com/projects/163781639/is-your-art-killing-you-paint-make-it-fun-make-it





Two Carbee bio-paint earth paintings, private collection, Sonoma County, California
Contact:
Lance Laytner
Public Good Relations
917-573-8960
lance@publicgoodrelations.com

Tuesday, April 30, 2013

Cleantech News- More Businesses Pursue Triple Bottom Line for a Sustainable Economy

More Businesses Pursue Triple Bottom Line for a Sustainable Economy


New Worldwatch Institute study examines the rise of benefit corporations and other companies that prioritize people and the planet, as well as profits


Washington, D.C.---(www.investorideas.com renewable energy newswire ) As corporations of all sizes increasingly choose to monitor and report on their social and environmental impacts, a growing number of mostly small and medium-sized companies are going even further: They are volunteering to be held publicly accountable to a new triple bottom line----prioritizing people and the planet as well as profits, according to Worldwatch Institute's Vital Signs Online service (www.worldwatch.org).


Just how broadly, rapidly, and rigorously this movement can spread is of critical importance, given the supersized global impacts of for-profit enterprises.

"Sustainable economies are likely to remain elusive without substantial shifts in corporate norms," said Colleen Cordes, a public policy consultant and the study's author. "Recent data provide signs that such change is possible and indeed may even have begun."

Over the last 15 years, for example, the number of businesses of all sizes that choose to self-assess how sustainable their operations are, using widely accepted social and environmental standards, and to publicly disclose their results has been growing rapidly, especially in Europe and Asia.


Recently there also has been a rise of a fast-moving movement, with significant leadership provided by sustainably minded businesses, whose goal is to persuade lawmakers to create a new legal status known as "benefit corporation" that for-profit businesses can choose voluntarily. The movement for benefit corporation statutes began in the United States, under the leadership of B Lab, which developed model legislation with the pro bonohelp of U.S. law firms.



A "benefit corporation" is a corporate form that requires a company to legally establish in its original or amended articles of incorporation that it has a general purpose of having a positive impact on society and the environment and that its board of directors, in making decisions, is required to take into account the interests of multiple stakeholders in addition to the financial interests of its shareholders. The stakeholders it must consider, by law, include the company's own workforce and that of its suppliers, its customers, the local community and general society, and the local and global environment.

Proponents of this new corporate form say it essentially bakes a triple bottom line into a company's DNA that frees companies from the fear of shareholder lawsuits if their decisions fail to maximize shareholder value because of some competing interest of other stakeholders, such as workers. Under current corporate case law in the United States, for example, corporate directors are generally assumed to be liable in such suits. Incorporation as a benefit corporation is intended to establish the directors' fiduciary responsibility to consider the interests of all stakeholders. Formalizing a company's social and environmental purposes under a legal framework also makes it more likely that its good intentions will survive the departure of its founders or any major spurts of growth and that its directors will have the legal backbone to fend off buyout offers from conventional corporations that do not have the same commitments.

Most benefit corporations to date are either small or medium-sized businesses. But they include a few larger companies that are privately held, such as the outdoor apparel and accessory firm Patagonia Inc., which reportedly had annual sales of about $540 million for the year ending April 2012, and King Arthur Flour, an employee-owned, 223-year-old company with reported sales of about $84 million in 2010.


Although the benefit corporation movement is still primarily a phenomenon in the United States, companies in 25 countries outside the United States have earned B Lab's third-party certification as Certified B Corporations. Canada and Chile are the two countries with the most activity outside the United States. As the number of Certified B Corporations in any country begins to grow, B Lab plans to work with those that are interested in exploring the need and opportunities for revisions in their home countries' legal infrastructure that would allow them to also legally establish their fiduciary responsibility to a wide range of stakeholders, as benefit corporations in the United States have done. A few companies in Australia have already expressed an interest in this.

Further highlights from the report:
B Lab estimates that there are currently about 200 benefit corporations in the United States (none of which are publicly traded companies at this point).

Total gross revenues for all Certified B Corps are about $6 billion annually, and together these businesses employ about 30,000 people, according to B Lab.

The number of companies annually using B Lab's online assessment tool, a marker for broader interest in eventual certification, grew from 280 in 2007 to 2,406 in 2012. By the end of the first quarter of 2013, some 8,000 individual companies had used the tool.

Companies that apply for third-party certification by the B Lab or by the organization Green America are holding themselves accountable to higher company-wide standards for seeking positive social and environmental impacts, in addition to the conventional corporate goal of earning a profit. This trend is further evidence that the business community embracing a triple bottom line is expanding.

----END----









Notes to Editors:



For more information and to obtain a complimentary copy of "More Businesses Pursue Triple Bottom Line for a Sustainable Economy," please contact Supriya Kumar at skumar@worldwatch.org.







About the Worldwatch Institute:



Worldwatch is an independent research organization based in Washington, D.C. that works on energy, resource, and environmental issues. The Institute's State of the World report is published annually in more than a dozen languages. For more information, visit www.worldwatch.org.







About Vital Signs Online:



Vital Signs Online provides business leaders, policymakers, and engaged citizens with the latest data and analysis they need to understand critical global trends. It is an interactive, subscription-based tool that provides hard data and research-based insights on the sustainability trends that are shaping our future. All of the trends include clear analysis and are placed in historical perspective, allowing you to see where the trend has come from and where it might be headed. New trends cover emerging hot topics-from global carbon emissions to green jobs-while trend updates provide the latest data and analysis for the fastest changing and most important trends today. Every trend includes full datasets and complete referencing. Click here to subscribe today to Vital Signs Online.







Click here for more information.







Monday, April 22, 2013

Investorideas.com Celebrates Cleantech and Renewable Energy Stocks with Earth Day Special Offer Discounting Services to Public Companies in the Sector

Point Roberts, WA - April 22, 2013 (Investorideas.com renewable energy newswire) Investorideas.com staff: Investorideas.com, an investor research portal specializing in investing ideas in leading sectors including cleantech and renewable energy stocks announces a special Earth Day offer for publicly traded companies in the sector.

Investorideas.com was one of the first investor sites covering renewable energy stocks and is a global go to destination for research and news .
Investorideas.com is offering a twenty percent discount to cleantech companies that sign up this week , to help promote and encourage investor awareness in the sector.
Today's news on the Power-One, Inc. (NASDAQ:PWER), buyout at $6.35 a share by ABB (ABB), the leading power and automation technology group is an indicator to investors that there is a lot of upside and opportunity in the sector .
Investorideas.com creates company profiles, publishes press releases with the Investorideas.com newswire and works with clients in all sectors to create content including Q&A's , industry articles, CFA commentary and more.
Everything created is around the sector- the profile, the news headlines and any commentary so you companies are always being viewed by targeted investors, media and industry peers. Investorideas.com includes the sector, stock ticker and name in all content .
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Investors can research cleantech and green stocks with Investorideas.com stock directories
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