Wednesday, July 16, 2008

Google's Going Green

Google's Going Green

Dan Reicher, the Director for Climate Change and Energy Initiatives at, explains Google’s interest and investments in renewable energy

July 16, 2008 Green Investor Audio Series

Well-known financial columnist Michael Brush continues his renewable energy audio series for with a recent interview with Dan Reicher, the Director for Climate Change and Energy Initiatives at, discussing Google’s investment in renewable energy and their vision of creating a green future.

Mr. Reicher comments on two key initiatives; renewable electricity and plug-in vehicles as part of their vision to get to a day (sooner vs. later) when millions of vehicles are plugging into a greener grid.

He comments, “We will invest tens of millions in 2008 and hundreds of millions in companies and projects over the next number of years. We expect to do good and do well. We function like a VC firm and expect to make a profit as well as make an impact.”

He goes on to say, ” I am optimistic that twenty or thirty years from now instead of renewable electricity, solar, wind, geothermal being 2 or 3% of US electricity it is 20-30 or 40% of US electricity and at the same time a significant percentage of our vehicles will be fueled from renewable electricity and plugging into a greener grid. As a result of that, we will have reduced our dependence on oil, reduced our impact on the global climate and have done great things for our economy.”

To hear the full interview:
Audio file: click here:

Michael Brush writes a weekly market column for MSN Money. Mr. Brush has also covered business and investing for the New York Times, Money magazine and the Economist Group.
Michael also writes the Insiders Corner Exclusively for

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1 comment:

Anonymous said...

I love seeing large corporations be responsible. Being green can turn a profit!

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